"We want to engage, first of all, we want to educate, then we want to excite and then we want to evangelise." Jeffrey Hayzlett (The Australian - Media and Marketing Section Monday 29/9/2009 p 31)
Jeffrey Hayzlett is the 'chief global marketeer' of Kodak. "The Four Es" are part of their social media policy.
Engage, educate, excite, evangelise.
Maybe it is an approach from which the church can learn.
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